In line with a new Protection Range, Masuri have announced that they are partnering with the world’s largest bat manufacturer, Sareen Sports, to bring a range of high performance cricket bats selected by Masuri to market.
Sam Miller, CEO of Masuri said “Once we decided that we needed a bat offering to accompany our market leading protection range, we knew there was only one place to go. Bat maker to the best players and biggest brands in the World, Sareen Sports Industries are the undisputed experts when it comes to cricket bats”.
Hand making 300,000 bats per year, Sareen Sports Industries gives the Masuri bat range access to the best grades of English Willow and craftsmanship available. A new approach to the cricket world, Masuri felt it was important to focus on establishing their brand as protection specialists in cricket and wanted to partner with a company that apply the same level of standards and core values to their craft.
This partnership enables both companies to focus on their core competencies whilst offering the cricket world a range of exciting new and specialist products.
Founder of Sareen Sports, Jatin Sareen commented, “I will ensure that we make a fantastic bat range from great quality willow, worthy of the partnership”.
The new cricket bat range will be branded TON by Masuri and available throughout the UK and Australian markets via their respective retail networks.