Uncompromising quality. Continual innovation. Unrivaled service. This is the bedrock on which we’ve built the Masuri brand. When it comes to Cricket helmets and protection, we’re proud to be the global leaders, but never content to stand still. We may be at the top of our game, but we continually innovate, challenge, and set the standard to ensure we stay there.

When it comes to protective sports equipment and teamwear, we set the standard. It sounds simple enough, but what does it mean for you as a customer? It means we are never content to rest on our laurels, never content to sit back and congratulate ourselves on a job well done. We’re our own greatest critics, never satisfied, continually sourcing new products, always striving for new techniques in garment production, or new innovations in clothing and protective equipment.

We turn the same exacting eye for quality and detail to everything we do, be it for an international cricket team or a group of mates on the village green. Passion for sport drives everything we do. Because we know that sport matters at every level. That’s why we combine the ultimate in service, quality, comfort, performance and technology into every item of clothing or protective equipment we sell. We’ve built our business and our reputation on these core values and we refuse to compromise on any aspect; not because the industry demands it, but because we demand the ultimate in comfort, fit and performance from everything that bears the Masuri name.

Sport never stands still, and the shifting demands require continual innovation to stay ahead of the curve. As athletes become bigger, faster and more powerful, the demands placed upon clothing and equipment have to adjust to cope. We don’t look at what others are doing, we look at how the sports and the players are evolving. We listen to their demands and understand their needs, ensuring that whenever you take to the field in the Masuri brand you’ll feel the same mix of pride, comfort and assurance.