As a business SHB Real Estate re-branded to adopt the trademark ‘pink forward slash’ and drop a few elements from their old logo. It is this pink forward slash that they want to be the identifying image of SHB.
SHB has a significant desire to ‘do more’ for charity and operate as a commercial business that has an awareness of the world around it. Their staff have run marathons, ultra-marathons and more recently, organised a charity event at the Oval cricket ground in the name of their current charity partners Hope for Children. In the last 12 months alone they have raised over £50,000!!!
The event at the Oval cricket ground was an opportunity to promote the amazing work done by Hope for Children. With the help from their team, in particular the Head of Fundraising & Communications, Ed Fletcher, they developed the concept of the SHB Big Bash cricket tournament which pitched 8, 8-a-side teams of city based companies against each other across two pitches on the Oval’s hallowed turf.
Enter Masuri, following an initial concept meeting, we went away and designed some fully bespoke kit that ensured both the SHB and Hope for Children branding was front and centre to the hundreds of attendees at the event. SHB loved the concept that Masuri pitched, which used the SHB forward slash transposed onto the kit for all 8 teams, each in their own unique colour.
“The branding of the event quickly became a flood of the signature SHB pink. Everywhere you looked the colour was inescapable, exposing our branding to a level we have never previously experienced.” Simon Blair, SHBRE Founding Partner.
It was a brilliant coming together of ideas and the main thing in year 1 was to make sure the event worked and everyone had an amazing time. You will be delighted to hear…this was definitely the case!
A sun-drenched day in South London meant the Pimms was flying as well as the SHB branded, pink cricket balls! The DJ began his full day set and the event ran without a hitch. By the end of the competition we had seen 200 attendees in addition to the 120 players and support staff.
City Agents Society took the title and were delighted to raise the trophy for the first time. Congratulations from all of us here at Masuri, it was a pleasure working with SHBRE and Hope for Children and we can’t wait to work with you again on the 2019 SHB Big Bash!