TrueFit 3D-PRO helmet rollout continues across UK in partnership with PCA & Vitality
HQ - Hampshire, UK: As the County Season draws closer, Masuri continue their roll-out of the new TrueFit 3D-PRO custom helmet range, in a landmark partnership with the PCA and Vitality which allows every professional player across England & Wales to be supplied with this technology for the 2024 season.
The Masuri fitting team have spent the last few months visiting each County to scan player heads, and educate them on the TrueFit technology which brings a first of it's kind 3D printing to the cricket helmet market.
The custom fit lattice structures, which will sit inside newly painted County helmets for the season ahead, are set to benefit players with a more comfortable fit, as well as added airflow ventilation through the uniqueness of the lattice design.
While the TF3D-PRO can be seen across world tournaments being worn by Glenn Maxwell, Faf Du Plessis, Rachin Ravindra and more, the roll-out of this year's County helmets is set to be the biggest to date - more than 500 players across the UK are eligible to receive this new technology for 2024 in partnership with the PCA and Vitality.
It follows a successful Summer of cricket in Australia, which saw the TrueFit 3D-PRO rolled out to a number of State Associations across the country including Victoria & Tasmania.
For all behind-the-scenes Masuri content, and access to the continued roll-out of TrueFit 3D-PRO, be sure to follow Masuri across all social media platforms!
Masuri’s TF3D technology is now available for the public to buy through cricket specialist retailers and via www.masuri.com
For further information please contact media@masuri.com
Issued by: The Masuri Group – Marketing and Brand Communications
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Masuri is dedicated to cricket…and to producing stronger, safer protection for players at every age, and every level of the game. Masuri products are market leaders for safety. This is recognised worldwide by the elite international cricketing boards who partner with Masuri. Masuri has been protecting cricketers since 1991, and continues today to use the finest materials in its products to combine the standard-setting technology and design that makes every player safer – from the village green, to the great Test arenas.