Every male and female professional cricketer in England and Wales is to be fitted with Masuri’s new TrueFit 3D-PRO custom helmet from 2024.
In a ground-breaking deal, Masuri has teamed up with health and life insurer Vitality and the Professional Cricketers’ Association to give professional players the opportunity to be digitally scanned and fitted for their own custom helmet.
Masuri utilises the latest 3D printing techniques to create a lattice structure padding system inside the TrueFit 3D-PRO helmet.
The unique lattice structure provides additional levels of protection, comfort and ventilation for batters. The TrueFit 3D-PRO is already being worn by England stars Ben Stokes, Danni Wyatt, Jos Buttler, Heather Knight, Alice Capsey and other international players across The Ashes and Hundred competitions.
Masuri will next year supply bespoke helmets to the pro players at each county, strengthening the company’s commitment to providing the best head and neck protection in the modern game - from grassroots to the professional level.
Masuri Chief Executive Sam Miller said: “We are confident the TF3D range is the future of head protection in cricket.
“We are committed to continuing to develop this technology to maximise the safety it offers players, and to make it more accessible across the sport of cricket as the technology evolves.
“The response to TF3D from players around the world has been overwhelming. We are now seeing their governing bodies take a real interest in making sure their players have access to this latest technology.
“Vitality and the PCA have been extremely proactive in pulling together this programme to supply every county player with our TrueFit 3D-PRO helmet.
“Having identified the opportunity to provide an extra safety benefit for every professional cricketer in England and Wales, both parties worked swiftly to make that opportunity a reality.
“Masuri is delighted to be working with such forward-thinking partners.”
England men’s white-ball captain Jos Buttler said: “I have been fortunate to wear the TF3D-PRO helmet and the comfort is certainly the best I have experienced.
“For the PCA to work with Vitality and Masuri for the benefit of player safety is testament to how they support us as a group of professional players.”
England star batter Danni Wyatt said: “I’m really fussy with my helmet and there’s nothing worse than it wobbling about.
“A correct fit provides freedom to play your shots knowing you’ve got confidence in your equipment. The new 3D technology is an amazing development and for it to be supplied to every single PCA playing member is a game-changer.”
Vitality Programme Managing Director Nick Read said: “As the title partner of 20-Over cricket in the UK, supporting safe and responsible behaviours in the sport is incredibly important to us.”
PCA Chief Executive Rob Lynch said: “PCA members now know they have a critical illness policy and first of its kind custom-made helmets until the end of 2025, offering protection to the player and their family which is a key aim of the Association.”
Masuri’s TF3D technology is now available for the public to buy through cricket specialist retailers and via www.masuri.com
For further information please contact email@example.com
Issued by: The Masuri Group – Marketing and Brand Communications
ABOUT THE MASURI GROUP
Masuri is dedicated to cricket…and to producing stronger, safer protection for players at every age, and every level of the game. Masuri products are market leaders for safety. This is recognised worldwide by the elite international cricketing boards who partner with Masuri. Masuri has been protecting cricketers since 1991, and continues today to use the finest materials in its products to combine the standard-setting technology and design that makes every player safer – from the village green, to the great Test arenas.